JustGiving
Growing the
world's generosity
The unique challenge and insight for this identity was to start from a non-conventional, digitally native angle. Aiming to create a global action for giving to enable and grow the world's generosity. This meant creating a suite of JustGiving donation buttons that would be used globally, become iconic and be simple to recognize online at key opportunities for giving. Then building an identity system out from that point.
Brand strategy
Brand identity
Brand guidelines
